Atlas: Page one for 340 keywords
Built topical authority that put a challenger fintech on page one for hundreds of competitive terms.
+320%
Organic sessions
340
Page-one keywords
+2.6x
Signups
-41%
CAC
The challenge
Atlas was invisible in search against incumbents with far larger budgets, relying entirely on paid channels to grow.
All case studiesOur approach
Mapped a topic-cluster strategy around high-intent money queries
Produced authoritative editorial and product content at scale
Rebuilt core pages for speed, UX and conversion
Instrumented clean measurement to prove organic pipeline
The results
Atlas reached page one for 340 keywords, grew organic sessions 320% and cut blended CAC 41% by diversifying away from paid.
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