Fintech · Case study

Atlas: Page one for 340 keywords

Built topical authority that put a challenger fintech on page one for hundreds of competitive terms.

SEO & ContentWeb & Landing PagesAnalytics & Insights
Atlas case study

+320%

Organic sessions

340

Page-one keywords

+2.6x

Signups

-41%

CAC

The challenge

Atlas was invisible in search against incumbents with far larger budgets, relying entirely on paid channels to grow.

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Our approach

Mapped a topic-cluster strategy around high-intent money queries

Produced authoritative editorial and product content at scale

Rebuilt core pages for speed, UX and conversion

Instrumented clean measurement to prove organic pipeline

The results

Atlas reached page one for 340 keywords, grew organic sessions 320% and cut blended CAC 41% by diversifying away from paid.

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