Northstar Health: 2.4x qualified demo requests
Aligned brand, demand and lifecycle to more than double qualified demand for a healthtech platform.
2.4x
Qualified demos
+58%
MQL→SQL
-33%
CPL
-19%
Sales cycle
The challenge
Northstar generated volume but sales rejected most leads. Messaging was generic and nurture was nonexistent.
All case studiesOur approach
Sharpened positioning around a clear ideal customer profile
Rebuilt paid targeting and creative for quality over volume
Launched a lead-nurture and sales-enablement program
Closed the loop with CRM-based reporting
The results
Northstar more than doubled qualified demo requests while cutting cost per lead a third and shortening the sales cycle.
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