Lumen Labs: 3x revenue in 7 months
Rebuilt the full acquisition funnel and paid engine to triple new-customer revenue without inflating CAC.
3.1x
Revenue
-25%
Blended CAC
+180%
Pipeline
4.2 mo
Payback
The challenge
Lumen Labs had strong product-market fit but a leaky funnel and rising acquisition costs that capped growth. Attribution was unclear and paid spend had plateaued.
All case studiesOur approach
Rebuilt tracking and attribution for clean revenue reporting
Restructured paid campaigns around high-intent segments
Launched a topic-cluster SEO program targeting bottom-funnel demand
Ran a continuous CRO program across signup and pricing pages
The results
Within seven months Lumen tripled new-customer revenue while lowering blended CAC by a quarter, with a marketing-sourced pipeline that grew 180%.
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